ENTP 554 Creating An Audience: Marketing Basics
So you have a great artistic product—how do people find out about it? In this course, students will learn how to reach beyond the community they already know to get the word out about their work to the world beyond. Using real‐world examples, you will build your individual or organizational brand identity and apply that identity to building functional outreach strategies. Relying heavily on an audience‐centric approach, students will learn the tactical skills necessary to bring a project, performance, or product to market through practical assignments directly applicable to their individual or ensemble careers.